岗位职责 Job Description1. 根据销售目标及产品上市，制定年度产品推广营销计划与促销计划1. Define annual marketing plan and promotion plan acc. sales target and product launch plan 2. 分解家电零售渠道年度营销计划，获得客户营销资源支持，设计活动落地方案并跟踪执行及反馈2. Break down annual ER marketing plan, obtain customer marketing resource, design, track and feedback relevant campaigns 3.依据家居市场渠道年度营销计划，针对潜在的品牌加盟店店主，橱柜商，设计师，其它潜在消费者及客户，定期组织产品推广营销及品牌体验活动3. Organize product and brand experience activities targeting potential Kitchen Retail customers and consumers, incl. BFS, KFM, designers, etc. 4. 分解家电零售渠道年度促销计划，根据全国大客户，区域客户的促销节点计划，提供 BSH相关的产品、营销物料及礼品等支持4. Break down annual ER promotion plan, support national KA and regional KA via product display, POSM and gifts 5. 分解家居市场渠道年度促销计划，设计促销活动落地方案（引流、买赠、转化等），跟踪执行及反馈5. Break down annual KR promotion plan, design, track and feedback promotions e.g. diversion, purchase, conversion 6. 对接总部业务单元及渠道零售团队，细化总部营销及促销在大区的落地执行6. Detail execution plan for HQ marketing and promotions as interface with BU and HQ channels 7. 支持客户在城市级别的相关行业联盟活动及营销物料提供7. Support city level customer and industry activities专业资质要求 Professional Requirements1.本科及以上学历，市场营销、广告学、传播学等相关专业优先；2.有文案编写能力、平面设计的审美能力；3.有线下促销活动的组织策划能力；4.可以接受西北五省出差。 职能类别：市场/营销/拓展专员